Do you really understand the power of visibility in search engines? Central Ar and Vurdere not only understand it but are also redefining the rules of the game.
In an environment where every click can mean the difference between success and oblivion, Central Ar decided not to be just another player in the market. The company, a reference in the air conditioning sector with over 33 years of experience, faced a major challenge: improving its sales performance, enhancing the quality of its review platform, and creating a deeper connection with its customers.
The answer to these challenges came in 2022 when Central Ar formed a strategic partnership with Vurdere, a renowned engagement platform known for its innovative solutions and expertise in Artificial Intelligence (AI), and has been reaping impressive results since then.
A Partnership to Redefine Standards
From the beginning of the partnership, it was clear that Central Ar was not interested in conventional solutions. With an innovative approach, Vurdere implemented the Social+Suite™ (Social+Expressions™, Social+Reviews™, Social+SEO™), a set of tools designed not only to increase visibility but also to completely transform the customer experience.
Solutions that Transform
With Social+Expressions™, Central Ar is transforming customer interaction with products, which not only elevates the shopping experience but completely redefines it. These are instant and personalized reactions that not only captivate but also engage the consumer authentically.
But Vurdere didn't stop there. With Social+Reviews™, AI has started to rank reviews on Central Ar based on the social context and behavior of each buyer, creating a feedback database so powerful that it attracted new consumers and drastically improved its position in search engine algorithms. These reviews were not just numbers; they were real voices from satisfied customers and similar social profiles, resonating trust and quality.
To further maximize the impact, Social+SEO™ is optimizing every social interaction to organically increase Central Ar's online visibility in search results. Every click, comment, and reaction is meticulously leveraged to position the brand far beyond its competitors.
SEO Results
The results don't lie. Analyzing the Google Search Console, the following numbers show the evolution in Central Ar's digital presence from March to June, in 2023 and 2024, to mitigate the seasonal effects characteristic of the air conditioning market.
With growing engagement and more shared experiences, Vurdere has been transforming these experiences into review snippets, structured data for Google to understand the increased relevance of Central Ar's product pages and better position these links in search results. Thus, from March to June 2024, compared to the same period the previous year, the visibility and reach of the products sold by Central Ar increased significantly, reflecting a growth of over 100% in impressions (search results viewed by customers) and 35% in clicks.
Costs and Opportunities
From the analysis of the results achieved by Central Ar from January to June 2024, after the implementation of structured data, an interesting scenario was identified. If Central Ar had opted to achieve these same results through paid ads via Google Ads, considering an average CPC (Cost Per Click) of $0.17 and a CPM (Cost Per Thousand Impressions) of $3,53 in the retail/air conditioning sector, an investment of approximately $5,300.00 would have been necessary. This amount is significantly higher than the investment Central Ar made in Vurdere, demonstrating that the gain in SEO substantially exceeded the costs.
A New Era
But the story doesn't end here. In fact, it's just beginning. Central Ar and Vurdere continue to explore new frontiers, challenging the status quo in the pursuit of excellence. Together, they are redefining what it means to have a strong online presence and setting new standards for what can be achieved in online retail.
So, the next time you think about engagement, be inspired by this case. Think about how Vurdere is boosting Central Ar's online presence. And remember: with the right strategy, you too can achieve surprising results.
Do Like Central Ar
Now, the question remains: what will be the next big success story? If you want it to be yours, click here and discover how Vurdere can enhance your online business!
Comments