Black Friday 2024 is approaching, and with 66% of Brazilians planning to take advantage of the deals, according to a survey by Wake in partnership with Opinion Box, the expectation is for massive e-commerce traffic.
But here’s the truth many ignore: simply offering huge discounts is no longer enough. The digital landscape is saturated with aggressive promotions, and brands that don’t invest in hyper-personalization and technology risk being swallowed by a sea of generic offers.
In this sense, the real question that stores should be asking is: "How can I offer something more meaningful than discounts?" The answer lies in creating smarter, personalized, and socially engaging shopping experiences. Platforms using artificial intelligence (AI) and social engagement are changing the game, and brands that adopt these solutions are one step ahead in the battle for sales conversion.
Smart Recommendations: The End of Generic Suggestions
One of the biggest mistakes online stores make is treating all consumers the same, offering shallow and superficial recommendations. In an era where data is abundant, this strategy seems outdated and inefficient.
The reality is that few websites truly use recommendation tools based on actual customer behavior. So, what are these innovative platforms doing differently? They analyze browsing history, personal preferences, and even factors like geolocation to present products that make sense to the customer.
Imagine a consumer browsing a fashion e-commerce site. If they viewed sportswear and running shoes, why suggest formal wear? It makes more sense to show complementary items like fitness watches, running headphones, or even sports supplements. These are the recommendations that engage and, more importantly, convert.
With the help of advanced technologies like Artificial Intelligence, customer behavior can be interpreted in real-time, adjusting recommendations to become increasingly precise and personalized.
More Visibility, More Sales
Another major challenge for online stores is standing out in search results. During Black Friday, competition is fierce, and those who don’t appear at the top positions simply lose relevance. What many brands still don’t realize is that user-generated content (such as reviews and social interactions) is key to improving an e-commerce site’s SEO.
Platforms that integrate AI with social engagement turn these interactions into gold for search engines. Reactions, comments, and product reviews generate relevant content, increasing visibility organically. Moreover, these interactions create social proof that strengthens the brand’s credibility, something that search algorithms increasingly value.
Instead of relying solely on paid ads, which become inflated during Black Friday, brands can bet on strategies that leverage genuine reviews and interactions to generate organic traffic. The result? A stronger, longer-lasting presence in search results without the need to spend fortunes on advertising.
Conclusion
While Black Friday continues to be driven by aggressive discounts, the real competitive edge for modern brands lies not only in price but in the experience. Innovative platforms that combine artificial intelligence, social interaction, and personalized recommendations are transforming e-commerce, offering more than just products on sale; they deliver relevance, connection, and loyalty.
Vurdere, for example, is one of those solutions that goes beyond the basics. By integrating smart recommendations based on customer preferences and behavior and turning genuine interactions into fuel for SEO, it allows brands to stand out in a saturated market. But the real strength of these platforms is in creating a hyper-personalized shopping experience that resonates with the consumer and creates an emotional bond that generates more than just sales: it creates loyalty.
This Black Friday, those who rely solely on deep discounts will miss the opportunity to build lasting relationships. The future of e-commerce belongs to brands that invest in technology to deliver unique experiences, where the consumer feels heard, understood, and part of something bigger. And that’s exactly what platforms like Vurdere make possible.
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