Higor Barbosa
Predictive Revolution: How Predicting the Future Can Boost Your Productivity in E-commerce
Did you know that, according to some studies, companies that utilize predictive analytics can reduce inventory costs by up to 30%? This...
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Higor Barbosa
Jun 113 min read
Productivity in Times of Crisis: Discover How Innovation Is Turning Current Challenges into Opportunities in Online Retail!
At the end of 2023, the Brazilian online retail sector faced a 1.3% decline in sales volume, a stark contrast to the cumulative growth of...
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Higor Barbosa
May 272 min read
How to Understand Consumer Behavior in the Digital Age?
Understanding consumer behavior has ceased to be merely a competitive advantage; it has become a vital necessity for survival in today’s...
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Higor Barbosa
May 233 min read
SEO in Focus: How Suvinil Revolutionized Its Online Presence
With millions of transactions occurring daily in the digital sphere, nowadays, a brand that isn't seen virtually doesn't exist....
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Higor Barbosa
May 203 min read
Building Trust, Expanding Reach: How to Find and Activate Brand-Safe Content in E-Commerce
Where every click is a promise of value, trust is the link that connects the brand to the consumer. It is through secure content that...
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Higor Barbosa
May 145 min read
Innovation and Engagement: The Social Power in the Case of Vurdere & Evino
As time progresses, it's essential for companies to employ innovative strategies to stand out in a landscape of perfect competition. In...
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Higor Barbosa
May 133 min read
Lessons from VTEX DAY 2024: The Value of AI in Hyperpersonalization in the Online Shopping Journey
VTEX DAY is a prominent event in the online retail scene, bringing together market leaders to discuss the latest trends and innovations....
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Higor Barbosa
May 64 min read
Customer Loyalty in E-commerce and the Centauro Case
We know that each customer's buying window is unique and that at the heart of this journey lies a simple truth: the lived experience is...
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Higor Barbosa
Apr 274 min read
How will user-generated content (UGC) shape the future of e-commerce experiences?
In a world where the consumer's voice resonates across digital borders, it has emerged as a transformative force in online retail,...
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Higor Barbosa
Mar 203 min read
From Content to Success: Trends in Creative Economy and Social Shopping Strategies in Online Retail
In a digitally connected world, the creative economy emerges as a beacon of innovation, turning ideas into digital gold and redefining...
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Higor Barbosa
Mar 134 min read
Marketplaces in Focus: Analyzing the Legal Challenges between Brazil and Europe. Are You Ready?
Have you ever imagined what your life would be like without marketplaces? These digital platforms that connect sellers and buyers of...
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Higor Barbosa
Mar 63 min read
Vurdere Boosts E-commerce, Generating an Additional Revenue of 36 Million Dollars for Customers
As online retail solidifies its position as a vital pillar in the global economy, Vurdere stands out as an innovative force shaping this...
260
Higor Barbosa
Feb 283 min read
Sustainability and Marketplaces: Weaving the Green Future of E-commerce
Imagine a world where every online purchase contributes to the health of our planet. Digital marketplaces, these invisible giants that...
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Higor Barbosa
Feb 213 min read
Vertical Marketplaces vs. Horizontal: Specialization and Scale in a Connected World
Vertical and horizontal marketplaces represent two distinct business strategies, each with its own advantages, challenges, and growth...
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Higor Barbosa
Feb 144 min read
How to Manage Pricing in a Marketplace?
If you own a marketplace, you understand that one of the main challenges is competing with other sellers offering similar or...
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Higor Barbosa
Feb 74 min read
Branding in Marketplaces: How to Stand Out Amidst Competition
According to Ebit/Nielsen data, in the first half of 2020, marketplaces accounted for approximately 78% of Brazilian e-commerce revenue....
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Higor Barbosa
Jan 243 min read
Secure Purchase: How to Create a Trustworthy Marketplace?
Security is an essential factor for the success of a marketplace, as it directly influences the trust and satisfaction of both customers...
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Higor Barbosa
Jan 246 min read
Trends in Seller Prospecting for Marketplaces
Prospecting sellers is an essential activity for the growth and success of a marketplace, as it is through this process that the platform...
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Higor Barbosa
Jan 172 min read
Case Study: How the Marketplace Can Help Sellers Sell More
Recently, the digital universe has witnessed the consolidation of the 3p business model, a platform that aggregates various sellers and...
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Higor Barbosa
Jan 106 min read
Behavioral Economics Anchoring: Maximizing the Impact of Prices on Consumer Perceptions in E-commerce
Anchoring is a cognitive bias that causes people to rely on initial information when evaluating subsequent information. This initial...
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