Higor Barbosa
How to Unlock the Full Potential of UGC on Product Pages?
Have you ever stopped to think about how much potential is being wasted on your product pages? While they are filled with user-generated...
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Higor Barbosa
Nov 112 min read
Black Friday: The Invisible Threat That Can Harm Online Retail
Black Friday, one of the biggest shopping events of the year, is a real rollercoaster for e-commerce. While consumers gear up to take...
60
Higor Barbosa
Nov 43 min read
AI in Retail: Are You Ready to Use It Responsibly?
In a market where user experience personalization can be the competitive edge, the use of Artificial Intelligence (AI) has become a...
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Higor Barbosa
Oct 282 min read
How Suggesting Intelligent Responses Reduces Costs and Brings Brands and Consumers Closer
As customer experience becomes an increasingly crucial competitive differentiator, brands still face a central dilemma: how to offer...
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Higor Barbosa
Oct 212 min read
Why Do We Still Treat Product Pages as Showcases and Not as Communities?
In 2023, nearly 60% of consumers worldwide made purchases through social media channels, according to Totem Media's report. Given this...
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Higor Barbosa
Oct 143 min read
Artificial Intelligence: Are Brands Ignoring What Really Matters?
We are experiencing a true AI frenzy. Demand forecasting, inventory replenishment, and automated support have dominated companies’...
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Higor Barbosa
Oct 73 min read
The Truth Sells: How Transparency in Reviews Can Boost Your Online Sales
Imagine entering an online store and encountering a flood of perfect reviews, where every product seems flawless and without defect. The...
70
Higor Barbosa
Oct 23 min read
Hyperpersonalization: The Path to Success in Online Retail
Imagine walking into a store where every product seems to have been chosen just for you. The salesperson already knows what you like,...
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Higor Barbosa
Sep 253 min read
Black Friday 2024: What to Expect?
Black Friday 2024 is approaching, and with 66% of Brazilians planning to take advantage of the deals, according to a survey by Wake in...
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Higor Barbosa
Sep 24 min read
Practical Guide to User-Generated Content (UGC) Management in Marketplaces
In the digital world of marketplaces, user-generated content (UGC) is one of the most valuable assets for brands. Reviews, questions,...
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Higor Barbosa
Aug 283 min read
Smart Pricing: How AI is Redefining Pricing Strategy in Online Retail
In a market where competition is fierce and consumers are volatile, the old adage "price is what you pay, value is what you get" takes on...
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Higor Barbosa
Aug 212 min read
Collaborative Economy: How Social Profiles are Redefining Consumption and the Shopping Experience in Online Retail
Imagine a world where purchasing decisions are no longer solitary, where every click, every choice, is guided by a network of social...
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Higor Barbosa
Aug 143 min read
From Traditional to Innovative: The New Era of Online Shopping Experience
Being one of the most impactful innovations of the 2000s, e-commerce today seems stuck in time. While the world around us advances with...
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Higor Barbosa
Aug 73 min read
Innovative Strategies to Optimize Multichannel Sales Platforms
Did you know that companies that adopt a multichannel strategy have a 91% higher customer retention rate? However, managing multiple...
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Higor Barbosa
Jul 293 min read
The Invisible Revolution: How Vurdere and Central Ar are Dominating the SEO Game
Do you really understand the power of visibility in search engines? Central Ar and Vurdere not only understand it but are also redefining...
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Higor Barbosa
Jul 222 min read
Crossing Reviews: Reducing Costs and Increasing Productivity in E-commerce
Imagine transforming the review section of your website into a goldmine, without spending a fortune. In the digital market,...
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Higor Barbosa
Jul 152 min read
Discover the Key to Redefining Customer Service, Reducing Costs, and Boosting Productivity in Online Retail
The battle for consumer attention is not just about who offers the best product but who provides the best experience. In this race,...
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Higor Barbosa
Jul 72 min read
Social Commerce: Transforming Product Pages into Hyper-Personalized Social Networks
Imagine a scenario where social networks are not just a means of interaction but become the new center of online commerce. Does it sound...
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Higor Barbosa
Jul 13 min read
Big Data and Hyper-personalization in Customer Experience: Reducing Costs and Increasing Productivity in Online
In recent years, the digital revolution has radically transformed the way companies operate and interact with their customers. In online...
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Higor Barbosa
Jun 253 min read
Maximum Visibility: How Leveros is Dominating Search Engines with Vurdere
Ever wondered how some companies manage to stand out and be remembered among so many others? In the digital landscape, where attention is...
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